Onedelacrus

The popularity of social media networks, like Facebook and Twitter, are starting to get the attention of businesses - particularly small to medium-sized businesses (SMBs). They’re attracted to it, because social media is proving to be an effective channel for creating new leads and also supporting existing customers.

With all of the promise that social media offers to businesses, there’s one downside, identity theft. Many businesses are often in shock when they find out their brand is already registered on popular social networks.

Raven Internet Marketing Tools recently tackled this issue by integrating an identity theft prevention tool called KnowEm. KnowEm was created by Barry Wise and Michael Streko to help businesses take control of their brand on social networks.

So, check this great tool KnowEm.What is does it that it automatically checks availability of a give ID on 120 Popular Social Media sites.

You can use it before creating your Web 2.0 Link Building campaign.

This two page Google Cheat Sheet lists all Google services and tools as well as background information. The Cheat Sheet offers a great reference to grasp of basic to advance Google query building concepts and ideas.

The two pages of Google Cheat Sheets cover:-

o A list of all Google domains
o Company information
o Founded Date
o Key People
o Revenue
o Employees
o Contact Address
o Contact Phone & Fax
* PageRank
o Googlebot 2.1 Addresses
o List of sites with PageRank 10
o PageRank formula
o Google Form Elements
o Google Services
o Query structure to access directory listings of:-
o Music files
o Movie files
o List of basic Google Calculator operators
o List of advanced Google Search operators
o List of Google Investments
o List of fun Google services and tools
o List of 15 official Google Blogs
o Google Calculator examples
o Search by number examples

And more!
Ideal for novice, intermediate and advanced Google users!

Its free from the author's site as well, but here's the direct link.

http://www.adelaider.com/google/?cheatsheet

Jack had an amazing idea & started his online business with a vision of making it big someday. But few years down the line Jack is left wondering as to why his business isn’t turning up the way he expected it to!

Mark thinks that he has a better service than his competitors, but still fails to understand why their Balance Sheet figures are running into millions, while his are still in few thousands!

All these puzzling facts make one doubt himself. But my friend, the problem is not with the idea or the service! The problem lies in the promotion strategies. No matter how good an idea or a service is, it won’t be successful unless you put it to the right people in the right manner. Good Web Promotion can do wonders to an average idea; forget what it can do to a good one. Had Jack & Mark adopted the right kind of Internet Promotion strategy, they would have achieved what they wanted to.

Everyone will agree that today’s Web Promotion is dominated by Search Engines, or to be precise, Google. If your site is in the top thirty, for the right “Keyword”, you can be a winner. But how can one make it to the top & stay there for a long time? (Mind you, in this dynamic world called Internet, sticking to your position is as important as getting there!)

The best way to “optimize” your site is through a new “Organic Method of Search Engine Optimization” (SEO) that Google & other search engines just love, generating “Quality One Way Links”. One can generate quality back links by way of “Directory Submission” & “Article Submission”.

Online directories provide you with quality back links, which is precisely what you are looking for. Apart from this, you need to submit your site to the most appropriate category & with a brief description about your business. Thus, they also send targeted audience your way!

Another way of generating quality targeted audience & one way links is by writing quality articles & submitting them to Article Directories! By writing a quality article, you are not just informing your potential customers about your service, but are also sharing your knowledge with them. Again, Article Directories gives you an opportunity to inform people about yourself & also provide a link to your site. This way, people get to know about you & your site. And if your article provides a visitor what he came looking for, you have most definitely found yourself a new client!

Had Jack written an article about his idea & explained his service to his target audience and submitted his site to Hundreds of Search Engine Friendly Directories, he would have been on “Cloud 9” by now. Had Mark written an article informing his potential customers, how his service is better than his customers & also submitted his site to Online Directories, his Balance Sheet too might have run into Millions.
To summarize, when you submit your article or your site to various online directories, this is what you get -

1. You generate hundreds of quality back links to your site.

2. People who search these directories may find your article or your sites description interesting & visit your site. Thus you get large targeted audience.

The end result is that your site satisfies all the criterions set by various search engines to have a favorable Rank. You thus reach high positions in search engines & stay there for a long time!

Step 1: Keyword Research
What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimization”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for .

Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.


Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”)


Once you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.


Step 2: Web Copy
Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)


Here’s how you can increase each keyword’s prominence:

• Place your keywords in headings, preferably at the beginning of the heading;

• Include keywords towards the top of the page;

• Bold or italicize keywords where appropriate;

• Instead of having a link to another page that says "Click here to read more ", reword it to include your keywords, e.g. "Read more about our seo copywriting Services".


An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how.


Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don’t want to write these yourself, they can be located for free on the internet - do a search for “articles directory”).


It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.


Step 3: Linking
Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings.


But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.


Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organizations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.


How do I monitor my results?
Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website.


The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.


As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales inquiries. Be sure to record the source of your customer inquiries, so you can measure the success of your marketing efforts.


Remember, if you measure it, you can improve it.

If you are interested in trying to make money from your blog, you probably want to know how you can best optimize your blog for great search engine results. After all, most people stumble upon blogs when doing a search for something. If you use these optimization tips effectively, it may be your blog more people are drawn to. So, check these tips out and experiment with your own blog. Note what has the best results and stay with it. Change the other things around a bit until you get the results out of them that you want.

Simple Content

Many experts say that the best way to optimize your blog is to keep everything very simple. You can choose one quality content topic and make it your base. Then from there you can use variations of the topic in order to keep everything going. This may seem like a broad and useless tip, but once you get into blogging more and more, you understand how important it is.

Put More Out There

If you are trying to get more of a presence on search engines, be sure that you have something to show. The more content you have, the more likely you are to show up on a search engine. Bigger sites always do better than smaller sites. It is simply a numbers game. Search engines will see your site in a different manner, depending on how much content you have. The more content you have, the more there is a chance there will be that someone will stumble onto your site.

Ask Search Engines for Help

Few people know that you can actually submit your site to search engines. Submit your site’s URL and ask to be put into the index. This can take a while, but if they do list you in the index, you will see a larger increase in traffic. Beware however of a service that asks for money in exchange for getting your sites into search engines. These can be a little misleading at times. There are ways to do this without needing to pay anyone at all.

Keyword Pay

A great idea for optimization is to identify the most popular keywords. By doing this, you are essentially targeting the keywords that people most often search for. When you do this, you have an edge over the competition. When you know exactly what the people are looking for, you can give them just that. Once you have a list of keywords, simply create articles that use these keywords. By creating these articles, you are putting yourself out there to be found. When someone does a search for those keywords, your blog just might pop up on their screen. Be careful not to use the keyword so much that your article does not make sense however.

Daily Updates

If you really want the best optimization, you should update it daily at the least. The more you update it, the more often search engines will index your blog. Therefore, you will want to be sure your blog is always fresh. Adding new information is the best way to update your blog. The more new information you have, the better off you will be! Just be sure that when you do update, it is for a good reason. You should always remember that content can have a purpose, but it should always be quality content. If you compromise content, you are only allowing yourself to strip the creativity from your project. If you are happy with doing that, by all means go ahead. However, as a writer, you will have a certain responsibility to web surfers. Unless you want everything on the web to be useless, do your part!

Use these tips to help optimize your blog and get the most from search engines. The more you post and use these tips, the more results you will see. If you earn your living from the number of clicks your blog or your ads get, this will essentially mean more money for you. You can use all of them or some of them. Experiment with them to see what works best for you and your blog. Put these tips to use and watch your results rise today!