Latest News

WHY WE SPEND THE WAY WE SPEND?

Posted by Jason on Saturday, May 30, 2009 , under , | comments (0)





make money online



Have you even wondered why you sometimes skimp on restaurant meals or deprive yourself of your usual "model" hobby purchases, and then all of a sudden buy a new leather bag or pair of shoes- just like that?

The urge of splurge can hit quick and fast during unguarded moments and before you know it, the trying-hard-to-be frugal guy is separated with his money quicker than anything have your ever seen. These moments of irrational spending may or may not be major enough to cause deep dents in financial plans, but understanding why they happen- and why they normally do- will help you prevent the next one.

An associate professor at the Sloan School of Management, says in a study that " people's complex behavior toward money defy economic theory".

One of his findings is that we all have personal rules when it comes to spending- rules that we think will keep us out of money trouble. One example would be never to buy an item if it's not on sale. When we don't live by the rules, we feel guilty. That guilt is what he calls a moral tax on consumption, which interferes with the pleasures that we get from buying what we buy.

Marketing take advantage if these findings by offering bundled pricing. A home theater system may have additional high-definition television cables included in the package and a set of speakers, plus a table. The cables and table may not be free, but you will feel better purchasing the entire set.

Credit cards are insidious when people don't understand how they work, because they remove the pain of that moral tax or make it appear that the pain is not there. A separate study has shown that most people who pay with plastic tend to spend more that their budget.

HOW TO FIGHT THE URGE TO SPLURGE

Understanding how or why we spend means we have to look into whether we fall prey to the contrived psychological triggers that marketers cook up to remove rationality in our spending. I recommend to try bringing a notebook with you or using your mobile phone to jot down for a month anything you buy-from gum to spam- and what time you want to buy what. Some triggers you should watch out for are emotional, like:

  • loneliness from being away from home or fights with ones
  • advertisements
  • holidays and special occasions
  • sale season and promotions at work. The list is endless.

    After all, there's always a reason to spend if want to find that reason. Taking control of your money will not happen by magic; it will require CHOICE.






    Bookmark and Share

  • “Do-It-Yourself” Search Engine Optimization (SEO)

    Posted by Jason on Tuesday, May 26, 2009 , under , | comments (0)






    SEO,SEARCH ENGINE OPTIMIZATION




    Step 1: Keyword Research
    What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimization”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for .

    Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.


    Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”)


    Once you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.


    Step 2: Web Copy
    Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)


    Here’s how you can increase each keyword’s prominence:

    • Place your keywords in headings, preferably at the beginning of the heading;

    • Include keywords towards the top of the page;

    • Bold or italicize keywords where appropriate;

    • Instead of having a link to another page that says "Click here to read more ", reword it to include your keywords, e.g. "Read more about our seo copywriting Services".


    An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how.


    Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don’t want to write these yourself, they can be located for free on the internet - do a search for “articles directory”).


    It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.


    Step 3: Linking
    Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings.


    But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.


    Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organizations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.


    How do I monitor my results?
    Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website.


    The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.


    As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales inquiries. Be sure to record the source of your customer inquiries, so you can measure the success of your marketing efforts.


    Remember, if you measure it, you can improve it.







    Bookmark and Share

    Blog Optimization For Great Search Engine Results - A Must!







    make money online



    If you are interested in trying to make money from your blog, you probably want to know how you can best optimize your blog for great search engine results. After all, most people stumble upon blogs when doing a search for something. If you use these optimization tips effectively, it may be your blog more people are drawn to. So, check these tips out and experiment with your own blog. Note what has the best results and stay with it. Change the other things around a bit until you get the results out of them that you want.

    Simple Content

    Many experts say that the best way to optimize your blog is to keep everything very simple. You can choose one quality content topic and make it your base. Then from there you can use variations of the topic in order to keep everything going. This may seem like a broad and useless tip, but once you get into blogging more and more, you understand how important it is.

    Put More Out There


    If you are trying to get more of a presence on search engines, be sure that you have something to show. The more content you have, the more likely you are to show up on a search engine. Bigger sites always do better than smaller sites. It is simply a numbers game. Search engines will see your site in a different manner, depending on how much content you have. The more content you have, the more there is a chance there will be that someone will stumble onto your site.

    Ask Search Engines for Help


    Few people know that you can actually submit your site to search engines. Submit your site’s URL and ask to be put into the index. This can take a while, but if they do list you in the index, you will see a larger increase in traffic. Beware however of a service that asks for money in exchange for getting your sites into search engines. These can be a little misleading at times. There are ways to do this without needing to pay anyone at all.

    Keyword Pay

    A great idea for optimization is to identify the most popular keywords. By doing this, you are essentially targeting the keywords that people most often search for. When you do this, you have an edge over the competition. When you know exactly what the people are looking for, you can give them just that. Once you have a list of keywords, simply create articles that use these keywords. By creating these articles, you are putting yourself out there to be found. When someone does a search for those keywords, your blog just might pop up on their screen. Be careful not to use the keyword so much that your article does not make sense however.

    Daily Updates


    If you really want the best optimization, you should update it daily at the least. The more you update it, the more often search engines will index your blog. Therefore, you will want to be sure your blog is always fresh. Adding new information is the best way to update your blog. The more new information you have, the better off you will be! Just be sure that when you do update, it is for a good reason. You should always remember that content can have a purpose, but it should always be quality content. If you compromise content, you are only allowing yourself to strip the creativity from your project. If you are happy with doing that, by all means go ahead. However, as a writer, you will have a certain responsibility to web surfers. Unless you want everything on the web to be useless, do your part!

    Use these tips to help optimize your blog and get the most from search engines. The more you post and use these tips, the more results you will see. If you earn your living from the number of clicks your blog or your ads get, this will essentially mean more money for you. You can use all of them or some of them. Experiment with them to see what works best for you and your blog. Put these tips to use and watch your results rise today!






    Bookmark and Share

    3 POWERFUL Ways To Profit From Your BLOG... Starting TODAY!







    make money online




    Cyberspace has a NEW marketing tool, even though they've been around for quite some time, yet, ONLY recently have been recognized as a Powerful communication tool for Internet marketers.

    If you've been following the latest Internet marketing trends like I have, then you've definitely heard of them.

    What's this new marketing tool I'm taking about that every Serious marketer should have in place?

    BLOGS! ...(A.K.A. Web-Log).


    Now, just for those of you who aren't quite sure what a BLOG is, here's a quick definition:

    A BLOG(A.K.A. Web-Log) is basically a journal that is available on the web. The activity of updating(usually on a daily to weekly basis) a blog is called "Blogging" and someone who keeps a Blog is a "Blogger".

    There you have it, quick and direct to the point.


    I'm going to list three ways that I think are the Best and most Powerful ways to get the most out of your Blog.

    So, with that said, let's go to Profit Tactic #1.

    Profit Tactic #1. Writing "Articles".

    Writing "Articles" are a very Powerful way to profit from your Blog.

    There are many reasons why "Articles" are valuable to your Blog, but, for the purpose of this article I'm going to give you the most important part, and that's your "Resource Box" at the end of your article.

    Your "Resource Box" is like a classified ad and holds critical information about You, your websites and what you have to offer them after they've read your article.

    The links within your "Resource Box" could lead to your own Product or Service you have to offer, or they could lead to a Affiliate Product related to the content of your article.

    This is a great way to give them something of "Value", which is the information within the article, and a great way to get them to take action by way of getting them to click on one of the links within your "Resource Box".

    That's "Profit Tactic #1".

    Profit Tactic #2. Writing "Product Reviews".

    Writing "Product Reviews" is a great way to profit from your Blog simply because they allow you to Soft-Sell your potential customer by way of giving them your personal opinion on the product you are recommending and then providing them with a link if they wish to look into it further, instead of throwing a Sales Pitch at them.

    Nobody likes to be sold, but, offering them your insight on a Product and/or Service that could help solve the problem they're dealing with is yet another great way to profit from your Blog and make you look like a Hero.

    That's "Profit Tactic #2".

    Profit Tactic #3. "Text Ad" Programs.


    "Text Ad Programs" like Affiliate Power Ads or Google Adsense are yet Another great way to profit from your Blog.

    I've listed these two "Text Ad" programs for a reason, One is a Pay-Per-Click(Google Adsense) and shows related ads to the content on that particular webpage and the other one(Affiliate Power Ads) makes You up to $60 to $100 dollars in commissions on a single click.

    Here are the links for you to check them out further if you wish.

    Google Adsense --


    Affiliate Power Ads --
    PAYDOTCOM
    CLICKBANK
    COMMISSION JUNCTION


    They are both FREE to join and only take you minutes to set-up depending on your experience.

    Here's an example of how mine looks if you were to set-up your Blog through Blogger.com -- onedelacrus

    The great thing is... they'll be displayed on every page of your Blog when you make a post.

    I also provided a link below that shows you How-To set this up "Step-By-Step", making it Easy for you to get started.

    Now, I'm sure there are many other ways to $$Profit$$ from your Blog, but these ones in my mind are the most Powerful.

    Well... there you have it, "3 POWERFUL Ways To Profit From Your BLOG... Starting TODAY!".

    If you haven't started a BLOG, maybe it's time you considered it since NOW you have some incentive.

    I truly hope this article helped you realize the $$Profit$$ potential your Blog could have and how you can start incorporating it... Starting TODAY!







    Bookmark and Share

    FAILURE LEADS TO SUCCESS

    Posted by Jason on Friday, May 8, 2009 , under , | comments (0)






    make money online




    At first glance, would you be able to tell the real gold from a fake one?Just like majority of people, you probably won’t be able to tell since both have the same look, unless you have prior knowledge that one is real.
    The same thing can be said of failure. In one glance, all failures might look the same because these lead to negative consequences and emotions. It is possible that hidden among these failures is one disguised as a nugget of success.
    You have read in many e-zines, articles, and books that failure is a part of success. Failure is often camouflaged as success and acts as a guide towards success. This article emphasizes that failure is inevitable in your trek to accomplishment. In fact, it is the critical ingredient to success.
    How do you deal with this critical ingredient? Actually, all failures have the potential to become success stories. It is just a matter of using failure to your advantage. In this case, practice makes perfect. As you encounter more failures, you will learn what works and what does not.
    For each failure, you are one step closer to success. This is the reason why you must not give up easily should failure occur. Intense belief in your capabilities motivates you to continue in pursuing what you are after.
    You must not be afraid of failure; think of failure as a tool for success. Use failure as a tool in digging your mine of success. “So what if I fail! I may have failed now but that doesn’t mean I am completely abandoning my success goal. More failures? Bring them on! More failures mean more lessons that can be learned.” This is the attitude you must keep in your mind and heart to keep you going for the goal.
    What if your resources are all used up? What if you are going bankrupt and accumulating debts? What if your assets are turning into liabilities? This is where your determination and intense belief in yourself come to the picture. If you sincerely believe you are going to make it to the top even if you have to pass through scourges of failure, go for it!
    Make the most out of failures and learn from them. Try to keep track of your failures by listing them on a piece of paper. Use this list to find out the different causes of failures, and solutions you have used to overcome them.

    Ask yourself: What did I do wrong? How can I do better? Asking difficult questions forces you to maximize the golden learning opportunity present in every failure.
    Imagine yourself caught in the middle of a storm. What do you usually do?
    When you are in the middle of a storm, you stop whatever you are doing and try to protect what you still have. You wait out the storm in a safe place and wait for the sun to shine. Amidst any turbulence, you must have the confidence that you will survive.
    Failure is like a storm. It passes swiftly. It provides the opportunity for you to stop to think why, how, and where you went wrong. The solution you are looking for is the sunshine after the storm. You consolidate your resources, backtrack a little, do some adjustments, and then continue pursuing your objective.
    Remember, all failures have the potential to become success stories. It is just a matter of using failure to your advantage. Failures make you wiser and may help you detect that hidden golden nugget of success.






    Bookmark and Share